In today’s world, digital advertising is the most common way to market a business. Business owners spend big money to achieve the top-ranking spot in local search. Events are not the top priority for them, but they should be an avenue. Here, we’ll explain how to have a fruitful event that will grow your business.
Steps to Business Success Through Events
When attending an event or hosting one yourself you must first determine who your target client is. It’s not helpful if you show up to thousands of people that want to buy lawnmowers if you’re selling vacation packages. If your business is fairly new and you’ve never done private event venue Queens Village NY then you may want to attend an event hosted by someone else. Call the event host and find out if their event is a good fit for your business.
Use Timing Wisely
Once you’ve determined that the event you’ve chosen is a good fit for your business, you need to begin the advertising. It is suggested that you leave at least one month but no more than 8 weeks to hype your event. Use social media and brush up on copywriting to give your Facebook ads some engaging power. Have a catchy headline that tells your target attendee what you do and why they should come. So, focus on who you are and what benefit you bring the attendees.
Print Materials and Swag are Still Needed
Just because digital is king doesn’t mean print is old hat. When you attend a live event, people expect swag. What does that mean? They expect to take home all sorts of printed material and branded products. It’s best to decide which of those promotional items are the best fit for your attendees. Do a little research into what they like to use, and you’ll have a better chance of them keeping your information for future use.
Display an Attractive Front Line
Do you have staff members? Even if you’re a mom and pop outfit you still should look uniform. You and your staff are the front-line of your business. If you have nice bold colors for your brand you may want to use them in shirts or nice polo tops. Bright colors will catch the eye of passers-by.
The Most Important for Last
Network and collect attendee data. Your email list is still your lifeline to new clients. There are many ways to collect information. People love the chance to win things like free services. They don’t have to be present to win but they’ll have to give you a business card or their email to enter. You can also ask them to take a survey of why they would use services like yours in exchange for a coupon. There are many ways to get creative with data collection. Using just these steps will give you the best chances to boost your business using events.